Krause (2004) states, “Concept, when it is effectively applied, demands and hooks the viewer’s attention” (p. 280). This statement struck me as I was reading Krause’s Design Basics Index. This is something that I have been working on in my project. Over the past two weeks, I have been working on making my site more interactive and attention grabbing. I have been working with Animoto to create a presentation that makes the viewer want to learn more about the gluten free lifestyle and why it is so important to some people. I also filmed myself making lasagna to give viewers more than just a recipe. I thought this would be an engaging way to share a favorite recipe of ours. Some people learn visually as well. Another feature I am proud of learning is using a piece of software called EasyRotator. My plan was to list various recipes on a page, but as I started doing this, I noticed the page was getting entirely too long. When I have to scroll for a while on a website, that tends to make me not want to visit the site again. The EasyRotator allows me to create a type of slide show for the recipes. After creating my slides and installing the piece on my site, I am very pleased. It adds a bit of flare I feel to the site! I am continuing to amaze myself with everything that I am learning. Especially with the fact that I am self teaching, which is something I have not been comfortable with in the past. This skill is going to benefit me in the future however.
Krause (2004) mentions that, “when a piece’s audience has been identified and its goal defined, it’s time to look for a message that will achieve this goal” (p. 330). I agree with Krause’s statement. My audience for my project can be anyone, but I am mainly targeting my family because I am trying to create something they can use in order to understand where my husband comes from. My goal is that they will understand him better and why he feels the way that he does when he eats gluten. Since I have established my audience and goal the message I am trying to send is to understand that eating gluten free not only affects my husband, but also myself and anyone else we choose to dine with, which happens to be family a lot. Eating gluten free can be scary and overwhelming at first, but it doesn’t mean that your life is over.
References
Krause, J. (2004). Design basics index: A designer's guide to designing effective compositions, selecting dynamic components and developing creative concepts. Cincinnati, OH: How Design Books.
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